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The web site swaywater.com had the following in the web site, "Which way do you Sway? We make custom flavors! Organic - Infused -." We noticed that the webpage stated " Bottled in Austin, Texas." It also said " Sway is a simple solution to sugary, synthetic drinks. We take real, organic fruit, and infuse it with purified water resulting in a completely natural and refreshing beverage. We believe in taking care of our environment. Reuse your Sway bottle or even bring it back to us and we will sterilize it and reuse it again. Daily Juice Bee Caves Rd, 3rd St. The Brew and Brew,." The header had sway as the highest ranking optimized keyword. This keyword is followed by renewal, water, and infused which isn't as urgent as sway. The other words swaywater.com used was fruit. natural is included but could not be understood by search crawlers.